I'm not an arts & crafts guy, but in my businesses, I've noticed a few relevant things.
Pricing is particularly hard for people to do, especially people who aren't really into business. So here's my big learning about that: people judge by the pricetag. If you're charging a lot, they'll view your product as being more desirable (and if you charge very little, they'll view your product as being cheap and less desirable).
I had a business partner who demonstrated this many times before it sunk in -- any time he was asking for money (from customers, investors, whoever), he would take what he considered a realistic price and ask for four times more than that. He explained that it made it more likely to close the deal, because your asking price is telling people how much they should value you and your product. He never once had someone say "that's too much" and walk away, but sometimes he would negotiate a "discount".
Another thing I learned is that there is a market for literally anything. You can nail two sticks together and find people willing to buy it. That's what "marketing" really is (or should be) about: finding those people. If you're very niche, the internet is a godsend -- it's easier to find a few thousand fans from the pool of the entire Earth's population -- and a few thousand fans means that you're going to be profitable.
Pricing is particularly hard for people to do, especially people who aren't really into business. So here's my big learning about that: people judge by the pricetag. If you're charging a lot, they'll view your product as being more desirable (and if you charge very little, they'll view your product as being cheap and less desirable).
I had a business partner who demonstrated this many times before it sunk in -- any time he was asking for money (from customers, investors, whoever), he would take what he considered a realistic price and ask for four times more than that. He explained that it made it more likely to close the deal, because your asking price is telling people how much they should value you and your product. He never once had someone say "that's too much" and walk away, but sometimes he would negotiate a "discount".
Another thing I learned is that there is a market for literally anything. You can nail two sticks together and find people willing to buy it. That's what "marketing" really is (or should be) about: finding those people. If you're very niche, the internet is a godsend -- it's easier to find a few thousand fans from the pool of the entire Earth's population -- and a few thousand fans means that you're going to be profitable.