To the owner class and their handmaidens, all workers are just expenses to be minimized in a spreadsheet. A tech worker is the same to them as the plumber who fixed their toilet last week. The plumber doesn't imagine himself to be the next Elon Musk (if not for a sufficiently lucky break), though.
Tech workers are prone to giving away free labor and the author's "advice" illustrates one example (things which are "part of the job" but really separate from the core of The Machine). Continuing the analogy: when you hire a plumber to fix your toilet, he doesn't repipe the rest of your house or do your laundry unless you pay him specifically to do those things. Your relationship is transactional and without loyalty on either side. Just like how most employers view their relationship with employees.
Many if not most tech workers suffer from misplaced loyalty towards their employers, whose owners will continue coordinating as a class, taking all they can, while workers remain distracted and divided.
Tech workers are prone to giving away free labor and the author's "advice" illustrates one example (things which are "part of the job" but really separate from the core of The Machine). Continuing the analogy: when you hire a plumber to fix your toilet, he doesn't repipe the rest of your house or do your laundry unless you pay him specifically to do those things. Your relationship is transactional and without loyalty on either side. Just like how most employers view their relationship with employees.
Many if not most tech workers suffer from misplaced loyalty towards their employers, whose owners will continue coordinating as a class, taking all they can, while workers remain distracted and divided.