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Ads usually have music in the background, those get included in the fingerprinting too. Besides that, the fingerprint consists of a number of time slices.

The actors personal Alexa will probably only fail if they try to use it with exactly the same millisecond-scale timing, exactly the same intonation, and with exactly the same background noise.



If it was like that then a home with some other source of noise (other music stream, someone speaking loudly etc) during the commercial would trigger the hotword. I guess that fingerprinting has to have some sort of tolerance anyway




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