I’ve seen the market thing play out first hand : my former company was dominant in France ( in a tiny niche market )
But that was bringing just enough to get by. Then we expanded to Italy and Germany with great effort. Each country was a whole new market with different regulations, customer expectations and so on.
We ended up spreading ourself very thin.
In insight, we also made mistakes, but that was not helping that each next 500 deployment was a large, hard to quantify effort.
But that was bringing just enough to get by. Then we expanded to Italy and Germany with great effort. Each country was a whole new market with different regulations, customer expectations and so on.
We ended up spreading ourself very thin.
In insight, we also made mistakes, but that was not helping that each next 500 deployment was a large, hard to quantify effort.