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Here's the problem with that - there's not enough room for every company and their subscription model. So where you have a chance to get money from someone with a one time purchase, you're going to have to fight to get another piece of their subscription budget.

And more and more - you're not going get that piece.

Customers only have so much money and so much time. Expecting them to make a long term commitment is going to be a worse and worse business model in the coming years.



And it's the time almost more than anything else. A subscription means I need a login to some subscription portal. I need to monitor the subscription and the payments. When I want to cancel it, quite possibly that will take some time and need me to call. There's a non zero chance it'll slip though the cracks and end up costing me four figures.

You know what? I didn't really want your software enough to get into any kind of ongoing relationship here, I'll make do without it. I don't have the energy for dozens of services.

It does work a little better for business as I don't need to personally deal with the admin, but even then on a financial basis, per-user-per-month costs still add up very fast.




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