I agree. If you look at it on a CPM basis it is possible to get insane value out... | Hacker News

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		rfergie on Dec 29, 2011 \| parent \| context \| favorite \| on: Bullshit I agree. If you look at it on a CPM basis it is possible to get insane value out of social. However, the main way I've seen people do this so far is with viral content. Producing something that can go viral is very difficult for some brands - their culture does not support the risky, balls out attitude that does well online. (If you have examples of viral content that does not fit this pattern then please let me know)

junkbit on Dec 30, 2011 [–]

Some of The Muppets videos went viral on YouTube in the past few years.

Other short form work also tends to go viral, YouTube is often credited with rejuvenating SNL, despite NBCs insistence on taking down every clip

People are brands too. I almost only watch talk show interviews in clip form.

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