It's alright, the quality of non-luxury makers has never been better and honestly, a top model Hyundai, Honda or Toyota is still pretty comfy and nice.
The notion of value plus their clientele. Same reason they currently offer luxury features for so cheap. They could poach a lot of business by simply not adding these things.
I was ready to purchase a Rav4 this year but went with Ford instead precisely because of this. I have no reason to believe Ford won't _eventually_ follow suit but at least, for now, I don't have to pay to use the remote start.
Comfy and nice and also packed with "features" that monitor all manners of your activity to phone home and report. I don't want a car that has tires that spy on me and report my activity to the tire company.
