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What’s not quite clear from the wiki page: was Yahoo too early? With the related tools on the page being so successful it seems that way.


(disclaimer: former Yahoo employee)

Yahoo at the time was clearly underestimated from a developer point of view. Everyone just saw them losing ground to Google in web search, but they had a really strong development team at the time. Lots of great stuff was open sourced, even though they did not win the same status as Google

- YUI was a really good frontend framework based on components and events. It was so easy to create complex interfaces compared to others at the time.

- Hadoop open sourced big data management

- Vespa was a really good search engine in terms of performance and functionality. It seems to still be alive at http://vespa.ai

- They provided several useful APIs without the restrictions that Google and others often placed on their products.

They made some bad strategic decisions and other business decisions, but they had a lot of exciting technology that was often overlooked.


Yahoo should have pivoted from "web services" to IaaS like Amazon did with AWS, because it was no secret that Y! employed some of the best data-center folks besides Google and Microsoft. Could have been a different story?


We used all these. Also Pipes. Thank you for your service. :-)

// YUI was underrated.


I've used it briefly. I don't necessarily think it was too early but it was such a niche tool, hard to find, barely advertised to its potential target group, lacked documentation, demos and a community. I think, it was simply a result of Yahoo's chaotic product management at that time. They had a few gems that didn't get the attention they deserved - internally and from the public.


Are you referring to Zapier & IFTTT?

I find them quite limited but I understand the need and also that not everyone can parse a structured response. It's nice that they have free versions though.

Although more complicated to use but also free, I get a lot more functionality from PythonAnywhere, Cloudflare Workers or Oracle Cloud free tier.


I was at Yahoo from 2004-2011. Yahoo often had products before the market was ready for them. Sometimes, the product would hang on and grow with the market; sometimes it would get shut down.

In some cases, like mobile, Yahoo was both too early and too late.

There was a good amount of time where Yahoo would launch something, shut it down, then Google would launch the same thing to much success. Of course, now Google is in the habit of shutting things down, another thing Yahoo did first ;)

I used to think there'd be a lot of value in going through Yahoo PR launches from N years ago and if Yahoo had shut it down, consider if it makes sense as an independent business. Although it can be hard to tell why they shut things down, so it might not be obvious which things were the product worked but the market wasn't there and which things had non-obvious issues that made the product unworkable in practice.


Too early and didn't want to be a tech company. If Google had made this, we'd probably all be using it.

Still, at least Yahoo has a great exclamation mark in the logo now.


At the risk of appearing to take a cheap shot - I think if this was built at Google there’s a good chance it would’ve been abandoned or cancelled there too


In fact, Google had, it was called the "Google Mashup Editor" and was closed in 2009.


Wow, I had no idea! What an awkward name, too. It's funny, "Pipes" doesn't on its own doesn't stand out as a spectacular name, but compared to "Mashup Editor" it's clearly superior. I wonder why - one syllable vs five, with a nod towards *nix pipes maybe?


Both Mashup Editor and the fact the name is based off Unix pipes is called out in the Wikipedia article, as well as describing the difference (albeit trivially) between Google and Yahoo’s offering.


It's clear where the name is from - I was just wondering why Pipes feels like a good name and why Mashup Editor doesn't.


One sounds like an actual product and the other sounds like an add-on to something else.

"Yahoo Pipes! $7.99 a month with a generous free tier!"

"Mashup Editor included with every Google Cloud subscription above $5/month."

You never want a product to sound like an add-on: Add-ons are low-value and generally used to rent seek off of people who are already locked in. Naming something in a way that it feels like its own standalone product will inspire consumer confidence.

Generic word + descriptor is an easy way to sound like an add-on.

"Video Editor" could be for anything, but is certainly not an independent product.

"Pachi Video Editor" sounds a bit more like its own thing.

"Pachi Cutting Room" is closer to the mark, despite being two words and a company name.


"Mashup" also had a very short shelf-life even in the minds of buzzword-lovers.




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