I've found that to be a universal truism in marketing. If your product is missing some important attribute, put it into the name. The power of suggestion overcomes reality. The Red Delicious apple is the very product that hammered this home for me.
apparently the red delicious was selectively bred for appearance over taste and texture according to an article (which i cannot find) i read a few years ago (and somehow retained this information).
now the darlings are, apparently, pink lady and honeycrisp, which are both excellent apples.