The biggest mistake Evernote made was not looking at how their customers used the product.
They insisted on this to emphasize privacy (fair enough), but never stopped to consider 1. If their customers even cared 2. How they would learn how the product they were building was actually used.
The result is a note app that tries to do everything good, so it does nothing well.
They insisted on this to emphasize privacy (fair enough), but never stopped to consider 1. If their customers even cared 2. How they would learn how the product they were building was actually used.
The result is a note app that tries to do everything good, so it does nothing well.