It's probably someone who is really into productivity and self-improvement, makes it part of their identity, mentions it to their family... and then has 10 pairs gifted every xmas.

I worked at a startup that gave “store credits” away as, try not to laugh, morale boosters so employees could buy company swag.

It was pretty hilarious.

That seems like a less bad version of handing out specific items of company swag ("woo, a t-shirt in the wrong size"). At least you can pick something that's useful to you.

We get a certain amount of money a year to buy GitHub swag, but in fairness, I think our shirts and swag is pretty great and most employees appreciate it/use it.

Most companies have a swag budget anyway, getting to pick which items you like is an improvement.

Same - pretty common in the direct sales/MLM world!

same, I think we might have been colleagues!

I still have some citusdata socks that I wear. They also have an elephant on them.