I hate to break it to you, but Elon Musk and Twitter at large have more to lose from a reputational damage caused by blatant moderation misuse than an anonymous kid with an anime profile picture has
Looking at the last events, Musk sure seems unaware of that.
First he whined about advertisers leaving. Then he threatened to publicly shame them. Then he asked for feedback, got some constructive feedback from some huge ad exec, and promptly blocked him.
He appears to have messed with AOC's account because he didn't like her arguing with him.
He already seems to be reversing on his free speech ideals and is instituting permanent bans that he said he was opposed to.
I don't know what's up with him, but it's hardly a shining example of reputation management that's for sure.