Pantone isn't a startup; it's not really a "growth market". Print shops expect to be told Pantone colors. If you tell them something else, you're going to get the best match they can figure out.
Many designers won't care that their banners look slightly different from their tee-shirts and both are slightly different from their business cards. For others, though, they think the variation looks tacky and cheap.
Those are the ones who will pay. It's a very small fraction of their commission on a work.
What's a bad look for Pantone is how many people had been using their colors without really needing to, and still getting cut off. They would usually be fine with a "close enough" shade. I can't tell if that's Adobe's fault, Pantone's, or (probably) both.
Many designers won't care that their banners look slightly different from their tee-shirts and both are slightly different from their business cards. For others, though, they think the variation looks tacky and cheap.
Those are the ones who will pay. It's a very small fraction of their commission on a work.
What's a bad look for Pantone is how many people had been using their colors without really needing to, and still getting cut off. They would usually be fine with a "close enough" shade. I can't tell if that's Adobe's fault, Pantone's, or (probably) both.