Completely wrongheaded. If anything, twitter should be paying anonymous users. Bluechecks are the ones who use twitter to build their personal brand, sell books, etc..
Yes I do know who Steven King is. Even famous authors need to spend a lot of money on advertising when they publish a new book, and twitter certainly helps here.
Also, HN has a rule against asking people whether they've read the article. Asking people whether they know who some famous person is, is obnoxious in the same way.
Saying Steven King, one of the most successful authors in the world, needs Twitter to market his books is a such an insane take that it warrants asking if you have any idea what you're talking about imo