I graduated last year and one of our final classes required a resume be submitted using the professors format which was colorful, differing fonts, and used "confidence percentages". I wouldn't dare use it in the real world but I'm wondering how many of those new grad resumes are similar.
And new grads are probably often looking for something anything to stand out if they haven’t done any projects that really stand out and have a middling GPA from a middling school.