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I would not say Hinge artificially restricts choice. You are limited in how many “likes” you can send each day, but it’s a different model where each like is actually a notification/puts you in someone’s “inbox”, so letting everybody like too much would make it too spammy to work.

That model is also quite good because you don’t need to pay for women to notice you. Those 10 people you like will notice you anyway, unlike other apps where you could like 1000 profiles and barely be seen by any of them.

I personally have found Hinge very effective compared to other apps without paying a cent. My like -> match -> date conversion rate was literally two orders of magnitude better than any other app.



Match rates where true for me as well in comparison to other apps. However, what I found interesting is that I’d routinely run out of matches on my last month of being “premium”. As soon as the paid gig was up, all of a sudden, profiles of potential matches in my area that I had never seen prior are numerous. BUT.. to like or match, I have to resubscribe… hmm…

Another obvious manipulation by Hinge (and the other apps) is I’m almost 100% positive they artificially limit who they show you by stacking the deck with a bunch of profiles of women they know haven’t logged into the service in awhile. Basically priming the pump with “possibility” to keep you engaged; diluting the active profiles and spreading any likely match possibilities out over time.

It’s things like these two realizations that made me decide these apps are not in existence to help you find a match. They’re incentive is the same as Facebook, engagement. You matching means you no longer using the app and that’s bad for business.


I also found Hinge to have a much higher hit rate of conversations-per-profile-seen, and dates, than the other apps.




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