When you're selling something unique, its worth is whatever somebody will pay for it. Figma is worth $20B because:
1) Adobe can afford $20B,
2) there were other bidders to whom Figma was worth something substantial but not quite $20B.
It's the same logic that made WhatsApp worth $19B in 2014 to Facebook specifically. Others were interested, but one buyer was really determined to have it.
1) Adobe can afford $20B, 2) there were other bidders to whom Figma was worth something substantial but not quite $20B.
It's the same logic that made WhatsApp worth $19B in 2014 to Facebook specifically. Others were interested, but one buyer was really determined to have it.