> Amazon could also eg set very unfavourable terms for authors, so only mainstream literature becomes commercially viable.
Even as a monopoly, why would Amazon do that? The cost of distributing another ebook is negligible (and may even effectively be negative if the competitive advantages of a larger catalog outweigh the server, bandwidth and other operating costs).
It seems to me that, even as a monopoly, Amazon doesn't really care whether the books they sell are mainstream or non-mainstream as long as they make as much money as they can from them. And that doesn't mean jacking up the retail price just for the hell of it (or squeezing authors for fun). That means trying to gather enough data to estimate the supply and demand curves and pricing based on that (something Amazon is already good at).
I think authors are likely to get squeezed regardless because, like musicians, there are too many that are willing to write for (effectively) free just to get the lottery ticket for the big leagues. On the consumer side, it is important to remember that every book is already a tiny little monopoly of its own, so it isn't clear which way things will go if they are aggregated.
Even as a monopoly, why would Amazon do that? The cost of distributing another ebook is negligible (and may even effectively be negative if the competitive advantages of a larger catalog outweigh the server, bandwidth and other operating costs).
It seems to me that, even as a monopoly, Amazon doesn't really care whether the books they sell are mainstream or non-mainstream as long as they make as much money as they can from them. And that doesn't mean jacking up the retail price just for the hell of it (or squeezing authors for fun). That means trying to gather enough data to estimate the supply and demand curves and pricing based on that (something Amazon is already good at).
I think authors are likely to get squeezed regardless because, like musicians, there are too many that are willing to write for (effectively) free just to get the lottery ticket for the big leagues. On the consumer side, it is important to remember that every book is already a tiny little monopoly of its own, so it isn't clear which way things will go if they are aggregated.