Fair. Thank you. You’ve just inspired me to fire off a round of emails announcing a 500% rate increase, listing the pretty significant accomplishments I have achieved for each client, and underlining the point that their businesses would likely not exist were it not for my support over the many years I have worked with them. I don’t exaggerate - many of them would never have got off the ground without me dragging them through the startup thorns and driving their first few years of technical sales.
Either they’ll like it, or I’ll just quit technology, as the resentment just keeps growing.
Unless there is a massive recession, I would consider scaring off more than 80% an opportunity to spend time prospecting for better clients. I can’t speak for the UK, but I really suspect you can find them.
Also don’t forget that some fraction of the clients who balk at the increase from their anchor-bias price will come back to you after they see the low quality they get from other vendors at that price. Just be gracious when they leave.
Either they’ll like it, or I’ll just quit technology, as the resentment just keeps growing.