Also, there were some Cable TV channels, sometimes bundled with other channels, that explicitly did not have ads (HBO, to name one), just to complicate things further.
> Although cable television was never conceived of as television without commercial interruption…
HBO has always been a premium add on to basic cable. Just like it is today and it still doesn’t have ads.
> But scores of big companies, including General Foods, American Express, Procter & Gamble and Pepsico, are already cable advertisers, along with innumerable used-car dealers and other local businesses that can afford cable's relatively low rates.
> Many cable channels have yet to begin operating, and those now running commercials, such as Ted Turner's 24-hour Cable News Network or U.S.A. Network's ''You'' program for women, carry 30-second and one-minute commercials that are a standard feature of regular television.
https://www.nytimes.com/1981/07/26/arts/will-cable-tv-be-inv...
Also, there were some Cable TV channels, sometimes bundled with other channels, that explicitly did not have ads (HBO, to name one), just to complicate things further.