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> Disney+’s ad-free subscription tier, which currently costs $7.99 monthly and $79.99 annually, will remain available

But it will not remain available at that price. Instead that's what the plan with ads will cost, and the prices of the current ad-free plan will be bumped up by 30%.



And that ad-free plan will eventually have ads. Ads are infectious and will always spread uncontrollably once you let them in. Give an inch and they will take a lightyear.


oh I missed that, I'm only just finding out about this now. Can you point to where you read that?

I just found this contradiction to what I had mentioned earlier (going to edit my original message)

> Regarding kid-targeted ads on Disney+, Ferro said, “Yes, we’re going to have advertising… to kids, but it’s going to be controlled advertising with a lot of parental levers to pull. We’re not going to collect data on that.” She added that there won’t be advertising in preschool content on Disney+ at launch.

https://variety.com/2022/digital/news/disney-plus-advertisin...


The new prices are here:

https://dmedmedia.disney.com/news/ad-supported-disney-plus-s...

> Premium (No Ads) $10.99


We all knew this was introductory pricing to weasel into the space. This was even the predicted timing.




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