I think it's less for Trump level people and more for basic scams. Imagine just automating a Facebook bot to take someone's picture, edit it into a compromising scene, and message them saying you'll share it with their friends if they don't send you some Bitcoin. This gives you a scalable blackmail tool.

Of course, after a while it'll probably stop working, but there will be a period of time where it can be done profitably and a longer period where it will be obnoxious.

And, of course, you could probably always use the tool to scare children, who, even in the future, might not know that everyone would shrug off the generated pictures.