Supposedly 99%+ of all startups of any kind (products, restaurants, etc) fail within a few years of launching. Fail = shut down.
Even most YC startups fail, despite of all the support.
This is problematic because it discourages founders on the margin from launching a startup.
More so in a downturn after a period of exuberance in the tech and crypto markets.
Increasing founder success rate at every stage of the startup journey-- idea, build, launch, grow, pmf--would have the double impact of more successful startups encouraging more new founders.
Seems to me we need a way for founders to reward the world for helping them grow at every stage-- incentivizing early believers, collaborators, adopters, growth hackers, etc-- the way YC is incentivized to help their founders-- because they share in the upside.
These don't have to be securities, or even onchain assets, rather they can start as closed-loop reward coins that can be evolved to confer ownership and/or be onchain.
To see an example of how this might work, please check out https://www.producthunt.com/posts/freemance.
I notice this happens when teams lack someone with product management skills. It’s not enough to be a great engineer or a Steve Jobs level marketer. You need someone who tests assumptions in the field with real users and maps out what the market really wants.