Article didn't really cover this but do you still have to pay more for a car that has the heated seats and steering wheel options and then a monthly fee to use them or do all the target cars in SK come with these features standard? If you have to pay more just to have the option of paying to turn on the subscription then that is insane.
It does seem to rub people the wrong way. Of a 'wait I have the part but you want 20 bucks a month for me to use it?!' get out of here.
I watched one restaurant try something like this. It was a fairly high end restaurant. They came in and started charging for salads. They were so proud of 500-1000 extra per month they were making. What they did not notice was their clientele just decided to not be treated like that. The place went from 2 hour wait to get into, to the servers fighting to get tables, within a year, out of business 2 years later. They could have put the cost into the meal and no one would have batted an eye. Instead they came off as cheap and gouging.
I guess some could try to sue BMW for including this extra waste and not accounting it in the price.
The cost of renting the space for the waste and the energy for moving them around.
