The components are already in the car, adding complexity and cost to the purchase. What happens when BMW turns off the servers running the licensing for your car? No more heated seats period. Who would want to buy the car from you knowing the heated seats are subscription based? Does the car have wifi or do you have to also pay for a cell connection for the car to activate these features? It's madness the whole way down.
My current BMW comes with both a Wi-Fi chip and a 3G chip, at no recurring cost. Seems quite feasible for me to connect to the car via app and pay on my phone.
> Seems quite feasible for me to connect to the car via app
Who says that app is available after 3 years? Or the servers required for using it?
It might be even removed from the app store, and you can't sideload it with your iPhone.
