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As a guy of 50 I observe we are at the end of a 20 year sales funnel squeeze for the big online providers of free.

As the article points out when companies start to charge they may not be charging for what we want. For example, I've just migrated from Gsuite free as their squeeze wants me to pay for features I don't want.

A lot of us have been spending a lot of time at the digital mall and may find ourselves back in our local, smaller shops. Maybe not a bad thing.





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