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OK, how about a startup that built something that was better for a completely solved problem on the web?

They had no idea at all how they'd make money but there was a significant cost building and running the product.

Yet VC's had no problem funding this moonshot startup. Then another startup invented a solution that could allow them to monetize. Only problem was that it was very controversial and there were dozens of blog articles criticizing the idea. But they adopted it anyway and found incredible success.

That company if you haven't already recognized it was Google. Anytime you try and take your experience and generalize it across all startups you would be wrong.



>This is why so many failing startups try to pivot to two-sided business models like advertising.

That seems to cover Google just fine.


They made it better and wrestled the position from the others.

Yahoo and AltaVista weren't great and Google Search was far superior.

Making things work better is way easier, than creating a completely new market.




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