This is smart and what Apple should've done. Apple is clearly beholden to the massive cash cow that the App Store has become. Apple's attempts at complying with various orders are that their cut should be 27% and the payment processor can have 3%. That's ridiculous and is going to get them into trouble.
You see this pattern repeatedly and people will bring up things like the Pareto Principle or argue it's better to squeeze the profits for as long as you can but ultimately some government or court will take away your monopoly.
As someone in possession of such a monopoly it is always better for you to control how that happens. Having it decided for you could be truly disastrous. Any government investigation could widen in scope to areas it otherwise wouldn't.
I predict App Store cuts will ultimately drop to a far more reasonable 10-15% including payment processing or 5-10% without.
App Store is 15% for developers making up $1 million a year.
And I know you think this is somehow unique to Apple but it isn't. Channel costs have existed probably for centuries and are present in every industry.
Traditionally printers/publishers took 85-95% of revenue from authors. Now perhaps you can argue that there's more costs involved in printing that running an app store, but an app store taking 30% sounds like a great deal in that context.
You see this pattern repeatedly and people will bring up things like the Pareto Principle or argue it's better to squeeze the profits for as long as you can but ultimately some government or court will take away your monopoly.
As someone in possession of such a monopoly it is always better for you to control how that happens. Having it decided for you could be truly disastrous. Any government investigation could widen in scope to areas it otherwise wouldn't.
I predict App Store cuts will ultimately drop to a far more reasonable 10-15% including payment processing or 5-10% without.