> In reality what our society now does is says "_you must accept conclusion X, and if you don't you're an idiot_" with absolutely no real justification.

I don’t agree with the “no real justification” part. But even if we set that aside, context matters! We are almost 2 years into a global pandemic with multiple vaccines widely deployed and extremely well-tested, yet a significant minority is still denying the vaccine’s efficacy.

To be quite frank, after witnessing how the world has reacted to this pandemic, I am now much less surprised by the ignorance depicted in zombie movies and shows :)

When I say no real justification, I don't mean that a justification doesn't exist, I mean that it's rarely given in a coherent way.

I think a big problem with the vaccine messaging (from people and institutions) is that it ignores human psychology. To give maybe a silly example, lets say I was hosting an office party and I brought a soft serve ice cream machine. The value of ice cream speaks for itself, so I imagine I would be giving out a lot of ice cream. There are probably a few people that wouldn't want ice cream though. Maybe they're lactose intolerant, or on a diet, or they have tooth sensitivity. Lets say I start pressuring these people, mocking them and generally getting in their face about it. People would start to think something is up right? What if I then said "everyone must have ice cream, or you're fired", people would suddenly start wondering: why is this guy so insistent that I have ice cream? Is there something in the ice cream? Is this some weird Jonestown thing going down? I imagine a lot of people would refuse the ice cream on principle.

I feel like with the vaccine and the mask mandates "not getting sick from a horrible virus" should be able to sell itself. But people are now really distrustful, partially because the messaging has been so over the top forceful, often contradictory or misleading, and partially because the vaccine has been overhyped (remember when Biden said if you got the vaccine you wouldn't get sick? That's just demonstrably untrue.) And now people think that if they just double down on this it's going to help, but like in my ice cream example, it's just going to make people wonder what on earth is going on.

Unless you have some sort of real power over people, attempting to bully them into seeing your point of view just is not an effective way to convince anyone.