I don't know if it's pay-to-play, but it sure feels like it. Many years ago, I had a house built, and I decided to outfit it with all the appliances, convinced I could do a better job picking out good equipment, and getting better prices. I settled on Consumer Reports' best pick: GE "Gold" appliances, and I bought them all. Within 2 years, every single one -- oven, microwave, dishwasher, refrigerator, washer, and dryer -- had problems. I will never trust CR for anything again.
I'm talking about plastic breaking, fans dying, switches failing, etc. I only HAD to replace the washer and dryer, and the mismatched, second-hand units I got were still going strong after a decade. I asked the used appliance salesman if he wanted my old ones, for free, to refurbish. He asked what brand they were. I told him. He said no. Those models were THAT bad. But CR said they were the best on the market.