I’m guessing OP meant it’s a hard problem in general, not just for Google.
Also, the statement that Goggle doesn’t have the best information anymore seems objectively false. We can wish there were other players doing it better, but that doesn’t make it true. I’m open to the idea that Google is just riding their wave, but I’ve yet to see proof. I just see the search industry at large shedding quality results.
I think Google could step up its ranking game w/ ML eliminating a lot of bad patterns, but I'm not sure they have the will to do it, or are afraid of the consequences (every travel blogger selling an ebook will go apeshit about it for instance).
The fundamental problem is that the interests of Google do not align with the interests of it's users.
Google is not interested in serving us the "best" search results possible, they are interested in serving us their customers ads. In other words, Google search results are crap, because Google wants them to be crap.
That's far too simplistic. Google must also compete or they lose their free users followed by their paying users (ad buyers). I also think it's a multifaceted challenge that failing some genuine ingenuity won't really get solved.
Like I said though, maybe they are just riding their wave (dominance) at this point, but then I'd expect to see better results from a scrappy competitor already or soon. Here's hoping, but even as a discerning user, I haven't yet.
I'm confident that even if Google doesn't solve it, for whatever reason, someone else will eventually. In the meantime, results continue to degrade and the desire / reward to fix it will increase.
> Google must also compete or they lose their free users followed by their paying users (ad buyers).
I have no idea if that's even possible. The number of people who (a) Google pays to be the default engine for and (b) aren't even aware there are other engines is huge. If the various google search domains went offline, the number of people who wouldn't even be able to find facebook is probably a double-digit percent, let alone those who cannot figure out to fail over to bing, ddg, yahoo, whatever.
There are more than enough users aware of search to support a fledgling competitor that managed to deliver higher quality results.
That competitor simply doesn’t exist yet, and I think that’s because no one has figured out how to beat Google at search (which is why I think real ingenuity is required).
Also, the statement that Goggle doesn’t have the best information anymore seems objectively false. We can wish there were other players doing it better, but that doesn’t make it true. I’m open to the idea that Google is just riding their wave, but I’ve yet to see proof. I just see the search industry at large shedding quality results.
I think Google could step up its ranking game w/ ML eliminating a lot of bad patterns, but I'm not sure they have the will to do it, or are afraid of the consequences (every travel blogger selling an ebook will go apeshit about it for instance).