> The web was SEO'd to hell in '98 also, for other search engines.

But mostly with invisible meta tags, not phrases repeated multiple times and texts written by content creators with no passion towards the subject.

Today's web posts remind me of ridiculous SEO-driven "effective product names" on multiple sites with low value products or fakes.

SEO aside, '98 web was passionate while today's web is written for robots, not humans.