It was a really really good one, but I think it has more to do with the shift in business model than anything. When they initially set it up they had you rate almost any content in the world that was available and could recommend that because it was just dvds. Now they have to license any content they stream and are making their own content.

I’d love to pay a small monthly for an app that just used their old recommendations engine. I’m guessing there is not a large enough market for that sort of thing to offset the costs of you leaving their ecosystem.