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I tweeted about this not too long ago to companies I otherwise like: stripe, netlify, and postmark https://twitter.com/pketh/status/1450124661673664513

Some replies mentioned that this was to maintain access to the pricing page for users, but if that was the case, having pricing accessible while logged on seems like the real solution.

From official replies, it appears that the real motivation behind this is marketing upsells for existing users/customers. Likely the reason they think this works is AB testing or some other conversion metrics, but I don't need stats to tell me that it's quite shady and annoying.



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