The rich steal stealing from the rich to eventually pass a percentage on to the poor. I'm sure it seemed much more Robin Hood-y at the time.
There are far less scummy ways to do something like this. Game a Bing promotion, take advantage of lax security in some other MegaCorp rewards programme - or gasp use your own money. Mind you, those guys are more likely to sue than a disparate bunch of well-meaning folks.
In my blinding e-rage I do seem to have forgotten about the 'social experiment' aspect of the card. I guess this could be interpreted as being fair game. I think the attitude that came across in the post makes it seem worse too. So I revise my pointless internet opinion to: hmmm ok, but still feels rotten.
There are far less scummy ways to do something like this. Game a Bing promotion, take advantage of lax security in some other MegaCorp rewards programme - or gasp use your own money. Mind you, those guys are more likely to sue than a disparate bunch of well-meaning folks.