This is a tough one to make sense of - are they just getting killed by reddit on one side and tiktok on the other and cashing out? Anyone have any insight? (also anyone know the purchase price? just for fun)
They stopped being just an image host and attempted to branch out. Except the content creators just post the garbage to reddit and tiktok directly because the reach is much greater than linking to imgur from the various platforms.
There is definitely a dedicated subculture there with their own rules (e.g. selfies being mercilessly down voted in usersub). Also the demographic was relatable for me as it skewed more towards older millennials.
