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Yep, so that's the meat of the issue. Gamification then is a rebranding more than it is an innovation either technically or conceptually. I don't want to quibble over the definition of the word "game" but i strongly believe that the word "game" implies and is tied strongly to the notion of fun/play/things done in one's free time. [1]

I guess i'd say that's too bad, but businesses are going to do what businesses are gonna do.

I'm happy you've found a niche, and are running a business off it. I hope you're encouraging your customers to behave in humane ways (given my aforementioned criticism of competition in the workplace).

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[1] For example, there are linguistic tropes that people rely upon like "it's just a game!" or "this isn't a game!" which indicate the contrast that games have with topics of import/seriousness.



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