Funnily enough I am cynical about this, I don't think people will en masse figure it out and ditch the services as I don't think it's on teir radar at all. Which is perhaps why I feel more strongly that it's exploitation versus a choice they make.

It's why in this circumstance I am pro regulation on the adtech industry, as I feel it is the only way to protect people who don't see the dangers. Similar to how regulation is the only way we get ethical food production at such a large scale. When systems get too big, past regular human scale and on to conglomerate scale, it's hard for the average person to see and understand the whole system and its harmful factors.

Thanks for the considered reply by the way.