I keep asking this question and not getting a useful answer. Someone made a Wikipedia bridge for it, which is the best thing I've seen so far, but it took me a while to find it.

Most Gemini users with their own pages seem to be coming at it from the perspective of 'you are someone who is already interested in me, so you be motivated to investigate my Gemini address.' But if I don't know anyone else who is using it, why do I want to click on a bunch of random links with no context in hopes of finding something interesting? The darkweb has a similar discoverability problem though there it's more reasonable to assume that page owners may not want to be found by casual users.

Because it's exactly how the Web used to be.

Gemini supports form input, BTW, so a search engine could be built if someone wanted one.

Gemini is gaining some traction in Tildeverse communities. I run a Gemini server on http://Ctrl-C.club that has a pretty good number of users posting things: gemini://gemini.ctrl-c.club

This is the Capcom aggregator, have a poke around: gemini://gemini.circumlunar.space/capcom/

This is a fun episodic fiction thing that I found on there: gemini://republic.circumlunar.space/users/joneworlds/index.gmi

If not, there always the pub: gemini://midnight.pub/

I think the problem is that there is a pretty narrow set of highly technical people using Gemini, the kind that exists on so many other communities on the regular web (like here on HN)

Not much, unless you follow some of the bloggers on it. It's a nice idea, but doesn't really have anything to recommend it over just making a website without javascript and ads.

I've already made a Gemini friend on gemini://station.martinrue.com/ (I think one of the benefits is the self-selecting people you meet in Gemini Space) he has lead me to gemini://cosmic.voyage which is a collaborative creative writing exercise and gemini://konpeito.media/ which is an exclusive Gemini mixtape.