I think you are reading something into it that is not necessarily there. The slides give examples of things that are appropriate to say and are not appropriate to say. It doesn't necessarily mean that one thing has to changed into the other.
That "good vs bad" table doesn't work if the element on the same line don't refer to the same situations/behaviors. The examples above of reneging "Dominant" for "Successful" is a clear example of that.
