It can get pretty nasty. Last year @jaffathecake who works at Google called @getify's "language" Trump-like for trying to raise the alarm about Chrome looking at hiding the path from the URL bar until the URL bar is focused, like Safari does. The original tweet is deleted, so you can't check whether it was "sowing division", but it wasn't IMO.

https://twitter.com/jaffathecake/status/1275030931577896962

Edit: This is very similar to how Google used their blog to criticize Rand Fishkin, as mentioned in the article. Here's the official post from Google, which reads like a personal attack: https://blog.google/products/search/google-search-sends-more...