Right, the fractional ownership model has been around for decades. We are making it more accessible and streamlining an otherwise complicated process.
As you can see from this thread, the assumption by many is that we are a new take on a timeshare. But like your linked article demonstrates, there are many important differences between fractional ownership and timeshares. So while it rolls off the tongue easier, we want to distance ourselves as much as possible from a timeshare. Appreciate the feedback, we'll continue to refine how we talk about our model!
To me it just sounds like you’re trying to avoid a 4 letter word. Even if your model is completely different, it’s so on the periphery of timeshares that I think you really need to find a different term. Maybe one that’s less “accurate” and one that’s a brand all its own. Might be worthwhile to learn how AirBNB has described themselves over time. Their name at least plays on something familiar but makes it different. Ancana means nothing to me. Maybe there’s something in between? Or another metaphor you could pick?
As you can see from this thread, the assumption by many is that we are a new take on a timeshare. But like your linked article demonstrates, there are many important differences between fractional ownership and timeshares. So while it rolls off the tongue easier, we want to distance ourselves as much as possible from a timeshare. Appreciate the feedback, we'll continue to refine how we talk about our model!