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This seems almost like an automatism by now, that platforms pivot away from sexual content after a while. Remember, in the beginning Snapchat was considered a sexting app where you could safely send nudes, although it was not advertized as such. They moved to a more regular social app after some time.

Tinder was initially sometimes described as an app to find people nearby who want to hook up. Like a one-night-stand-radar. It quickly positioned itself as more traditional dating app (although very focused on visuals).

And although not sexual, I think what happend to YikYak is similar. They started as this anarchic platform where you anonymously could talk shit about local topics and people. And then they realized that is probably not what they want because it causes outrage, so they tried to nerf that aspect (which is the whole allure of the platform).

Sometimes the sanitizing works (Snapchat), sometimes it kills the app (Tumblr, YikYak). But in any case I'd wish there would still be a place for the anarchic, 'unmoral', wild ideas in our society.



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