I don't think that he's showing them what they have to do. Unless acting like he does in the scene is what they're supposed to be doing as salesmen? I don't know too much about sales so if the lesson was the all that the other salesmen need to be douchebags with their clients just like Baldwin's character was with them, then that lesson has gone completely over my head.
To me it looked like he's shaking them up a little. But the motivation from being shaken up doesn't last long especially if it isn't supplemented by actual skills. Let's say that one of these salesmen is really pumped up after this meeting - what happens the next time they're on a call with a client who isn't interested? What does that salesman know now that they didn't know pre-Baldwin-speech? What can they do differenty? Nothing as far as I can tell. And if the argument is that they all have the skills and it's all about the motivation, then that sounds very much like something from the soft generation that you're describing in your comment.
> I don't think that he's showing them what they have to do. Unless acting like he does in the scene is what they're supposed to be doing as salesmen?
Limitation of the format of the media and that it's for entertainment. Do you really expect a dry presentation about sales tactics in a play/movie???
It's a wake up call speech. It's a speech that you need to either shape up or get out - and to stop expecting handouts and to stop acting entitled. And the thing about his speech is that he's actually empathetic to people - he isn't saying you're worthless as a human being, he's saying you're not fit for the job and you need to be fit for the job if you want to keep it. "Good father? Fuck you - go home and play with your kids." It's a retaliation against the "but I'm a good/nice/whatever person" mentality of entitlement. If you want to work here - you need to close. That's the whole point - that our environment needs people with skills and people who can actually use those skills in a useful matter. You can't do it? Fine - you're not a worthless person but you don't deserve the job just out of birthright.
I'd watch the full thing to the end - https://www.youtube.com/watch?v=GrhSLf0I-HM In no way is he entrapping them or anything - he says over and over again... "Don't like it? Leave." He's tell them over and over - do the job or leave. Stop expecting a handout - stop being entitled - do the job we hired you for.
To me it looked like he's shaking them up a little. But the motivation from being shaken up doesn't last long especially if it isn't supplemented by actual skills. Let's say that one of these salesmen is really pumped up after this meeting - what happens the next time they're on a call with a client who isn't interested? What does that salesman know now that they didn't know pre-Baldwin-speech? What can they do differenty? Nothing as far as I can tell. And if the argument is that they all have the skills and it's all about the motivation, then that sounds very much like something from the soft generation that you're describing in your comment.