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Culture is important, but I think direction might be even more key.

If "sales" means "I spent 3 years talking to every customer in a particular industry, became keenly aware of a vacant niche, and now am looking to do something about it" I reckon it would be a very good thing.

If "sales" means "I saw that the crypto market is booming and want to get in on the easy money," it's not going to go well.



Yes, very descriptive - the 'good sales CEO' was very much per your positive example.




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