>When you consider business is ultimately about making money in which something has to give/lose out...
This is the opposite of what I learned in Econ 101. People voluntarily transact because both parties stand to benefit - otherwise one party would choose to sit out.
That's because you're talking about value, whereas I was talking about money. You can also benefit timewise but lose monetarily and vice versa...hence 'time is money'.
Money is meant to represent equivalence of value but it doesn't do this very precisely or well - which is why using it to 'measure' things causes so many problems.
I get where you're coming from, but that's Econ 101 idealism where you assume both parties are fully knowledgable about everything regarding the transaction - the real world is not like this. People also naively transact simply because they've been taught to do so.
This is the opposite of what I learned in Econ 101. People voluntarily transact because both parties stand to benefit - otherwise one party would choose to sit out.