"Free as in free puppy" is my other favorite metaphor. Free software is a gift to the word, but IMO it's important not to undervalue the time and expertise of operationalizing it.
It's worth remembering that you can get an expensive puppy too. I.e. choosing proprietary software doesn't mean that time and expertise won't be required.
Very fair point, since "free puppy" misses the "free as in freedom" aspect. I think it works better than than "free as in beer", which captures part of the CapEx dimension but none of the OpEx dimension.