This is a win all the way around. Azure needs customers and who better than Apple to stress it and force them to make it better. But I'd hate to be the Azure VP if Jobs calls you because something isn't to his liking.
At the same time Apple wins because they can focus on their core competency, UX, not cloud plumbing.
Is Apple or Samsung embarrassed because the chips, flash, and display are sourced from Samsung? Of course not. Samsung is proud that their parts are the ones Apple choose, and Apple sells the experience, not a collection of parts.
Apple often removes any mention of the suppliers on the chips, sometimes cheekily putting Apple logos on chips bought from others, so they appear to be somewhat embarrassed about it.
Similarly, Samsung seemed a trifle embarrassed when announcing that their Galaxy S II phone would ship in some territories with Tegra 2 chips rather than their own Exynos chips.
At the same time Apple wins because they can focus on their core competency, UX, not cloud plumbing.
Is Apple or Samsung embarrassed because the chips, flash, and display are sourced from Samsung? Of course not. Samsung is proud that their parts are the ones Apple choose, and Apple sells the experience, not a collection of parts.