Apple (so far) has been very reliable about letting you give them extra cash for a mostly user-respecting experience, and that's the main reason I buy from them (and has made me happy with my Apple TV purchase)
So as long as these built-in ads on the display can be disabled by disconnecting the thing from the internet, I can live with it. If they ever decide to make them work offline, or start embedding a cell antenna in the TV set, that's when I'll throw a real fit
I think they are planning to pay comcast/xfinity and others for bandwidth off the home router hotspots in an automated way.
So if your neighbor is on that type of program the TV can piggyback on your or their hotspot and push back the analytics / get the ads. That's probably a pretty low cost way to solve the not plugged in or piholed issues.
So as long as these built-in ads on the display can be disabled by disconnecting the thing from the internet, I can live with it. If they ever decide to make them work offline, or start embedding a cell antenna in the TV set, that's when I'll throw a real fit