Impossible is definitely better tasting, but I'm happy to see Taco Bell is included in this deal (though not in the headline here on HN). I haven't been there since they got rid of potatoes, so having a vegan option would make my taco consumption during lunch break skyrocket.
Taco meat [EDIT: in Taco Bell's usage] is a perfect application, since its texture is already squishy and the flavor is dominated by spice. Plus, it's wrapped in a shell and mixed with lettuce and other things. Even a mediocre fake meat is enough to pass. Beyond Meat should have no trouble producing a virtually-indistinguishable taco meat.
> Taco meat is a perfect application, since its texture is already squishy and the flavor is dominated by spice.
“Taco Bell ground beef” rather than “taco meat”; this is very much not true of taco meat generally, including the non-ground-beef options at Taco Bell or other similar fast-food taco restaurants.